Lombok is buzzing with activity, featuring the vibrant northern Gilis, the long- established tourist hub of Senggigi, and the majestic Mount Rinjani, all located in North Lombok. On the wilder side of Lombok, the south coast, known for its endless surfbreaks, you can discover the timeless charm of the Southern Gilis, housing the international Marina Del Rey, the peaceful beauty of Selong Belanak and the budding tourist hotspot of Kuta Mandalika.

South Lombok, where the international airport is located, is now host of the MotoGP international circuit. Following the buildup in infrastructure, a new phase marked by robust tourism growth has begun since early 2023, signifying a shift from the era of adventurers and trendsetters to a new wave of trend followers exploring Lombok for nature travel and lifestyle investment. We are witnessing a surge in real estate projects characterized by creativity and a sustainable vision.

Amid the myriad of promoted “best investment opportunities,” it becomes crucial to distinguish between conventional and intelligent choices. This discussion encourages thinking outside the box and exploring unique yet highly profitable prospects in South Lombok. Consequently, we present key insights into making smarter investment decisions in South Lombok real estate, moving beyond conventional considerations of property location and valuation to explore the much needed parameters of our time such as sustainability, social impact, and business identity.

Firstly, sustainability is about the vital importance of  building a business with more real, greener spaces using eco-friendly technologies. Xanadu surf & yoga boutique retreat serves as a model with heart, nestled amid the iconic hills of Kuta bay. The luxury eco hotel, designed by Paula Huerta from Bambook Studio, uses passive cooling, water collection and solar energy. The project is almost a Net Zero building: It has a 35kva solar system install that feeds to the National Grid as much zero Carbon power as it uses, becoming Electricity Neutral. Investing in solar energy, especially under Indonesia’s equatorial sun, makes significant sense. Marc Pop, founder of Smart Energy and a recent resident of South Lombok, explains: “Solar energy, paired with modern lithium batteries, offer nowadays an affordable alternative to PLN and relying on diesel gensets for blackouts. However we do always guide our clients to making their building as energy efficient as possible in the first place.

Secondly, integrating social and environmental objectives into real estate projects is also very crucial in our opinion for the long term success of your project in Lombok. Initiatives like Plastik Kembali, spearheaded by Artistic Director Elissa Gjertson, utilize artistic techniques for melting and forming recycled plastic. In 2019, Plastik Kembali opened its first studio in Selong Belanak, using recycled plastic to make a positive impact. Another noteworthy project is the eco-lodge DiSini, which not only practices sustainability but also leads the organization of Eco flea markets around Lombok.

Finally, crafting a distinctive business identity sets an organization apart and ensures th perpetuity and recognition of your enterprise in most circumstances. Terra, a plant-based restaurant, exemplifies this with its sustainability focus and the unique expertise of Head Chef Mamiko Eda. As a former teacher at the Japanese Macrobiotic School and having worked with renowned chef Alice Waters, Chef Mamiko brings her expertise to Terra. The restaurant actively promotes environmental protection and education, combining plant-based, gluten-free, and dairy-free dishes with a rich supply of local ingredients for a unique culinary experience.

Come Explore More Opportunities in South Lombok

Our business model at Nagaindo involves introducing investors to the intricacies of the Lombok real estate scene. Whether you seek to buy land, develop, acquire an existing business, expand, build a unique brand, or find a strategic partner, our local network of officials and business experts is here to support you. We offer insights from our experience in plant-based food and slow food, but also yoga and wellness. We strive to preserve traditional and regional cuisine and encourage farming of plants, seeds, and livestock characteristic of the local ecosystem. It promotes local small businesses and sustainable foods. It also focuses on food quality, rather than quantity. We also share with our clients and partners an understanding of the market and the necessary connections to help them thrive in South Lombok.

Visit us in Lombok to explore opportunities and discuss innovative ventures at our fully solar wood cabin (designed by Paula Huerta again) in Twin Peaks beachfront estate or over creative drinks at Klub Kembali, a craft cocktail and fusion cuisine gem in Selong Belanak.

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